EU Exit: Get ready for Brexit Campaign . What started off as a trickle soon became a steady stream and ended up as a flood. Campaigning in the United Kingdom European Union membership referendum began unofficially on 20 February 2016 when Prime Minister David Cameron formally announced under the terms of the European Union Referendum Act 2015 that a referendum would be held on the issue of the United Kingdom's membership of the European Union.The official campaign period for the 2016 referendum ran from 15 … Would result in the UK maintaining or increasing its current degree of influence in shaping the content and effectiveness of shared approaches to dealing with the EU’s neighbourhood (Baltic Sea, Balkans, Russia, Middle East and North Africa). driving permits. On the other side of the Brexit referendum was the Remain campaign. The soccer competition data was fed into Brexit’s ever-growing database, creating a welcome supply of personal data that was instrumental in campaign planning and targeted messaging. The UK Electoral Commission found that pro-Brexit – Vote Leave and BeLeave – had breached the UK’s campaign finance law. But for rigidly controlled non-money-based election campaigns held in Europe, this is a rather significant sum of money – mostly dark money. That includes delivering a Brexit that works for our nation, but not allowing it to dominate the domestic agenda. For many, Brexit can be a delicate subject to be associated with, and some have been frowned upon for sharing their political views; but if done tastefully, it can be a huge success for any brand and its marketing campaign. All three were targeted disinformation. Having constantly stated that he would "not rule anything out" if he didn't get what he wanted, trying to enthuse the UK to stay in on the basis of reforms most believed were modest at best was always going to be a difficult sell. Turkey was a key weapon in Leave's armoury and, although claims that the UK would not be able to stop it entering the EU were firmly denied, there was enough uncertainty about this - a fact that the ongoing migrant crisis in Europe unquestionably fed into. Thomas Klikauer is the author of 550 publications include a book on the AfD. But a big inter-generational divide in voting patterns is just one of the many talking points going forward. In other words, Cummings managed to convert roughly 1.2 million – many came from the targeted group of 9 million. Dividing the Nation since 1902. Often, pro-Brexit messages were re-worked until they converted enough people to the cause of Brexit. As Labor Secretary, Will Marty Walsh Represent All Workers? By the Brexit referendum on 23rd June 2016, roughly seventy thousand messages were sent via this App, contributing to the victory of the Brexit campaign. There’s been more activity in the past three days of government than in the previous three months" — U.K. government official. Brexiteer MP predicts success for Big Ben Brexit bong campaign Mark Francois has promised £1,000 as part of a drive to raise £500,000 to get the bell to ring at 11pm on January 31. The result suggested that concerns about levels of migration into the UK over the past 10 years, their impact on society, and what might happen in the next 20 years were more widely felt and ran even deeper than people had suspected. They were all false, but they were good propaganda or public relations as it is called nowadays. Some on the Remain side accepted this was overkill and that so-called "Project Fear" had got a bit out of hand while the Leave campaign was quick to dismiss the naysayers as wealthy, unaccountable elites with their own vested interests talking down Britain. They Can Watch/Record/Monitor Your Every Move, But Nobody Has Your Back! But their various messages resonated and segued with their central proposition that a vote to leave was a once in a generation chance to take control and assert national sovereignty. The Private Health Insurance Industry: Should It Be Eliminated? Why Hunger Games salute is Asia's latest protest symbol. Besides such media strategies, the subject and content of the Brexit campaign focused on three overarching messages: The Political Lie: the falsehood that the UK was spending £350 million ($480 million) per week on the EU and that this money could be better spend on health and education once the UK left the EU. The Nationalism: the final propaganda item came as Take Back Control. ‘If Only The President Knew’ – That State of The Union Address You’ll Never Hear or See. What the Ecuadoran Elections Mean for the U.S. The CBI, the IMF, the OECD, the IFS - an alphabet soup of experts lined up to say economic growth would be hobbled, unemployment would go up, the pound would plummet and British business would be left in a no man's land outside the EU. In that sense, it served as a powerful illustration of how the UK could be better off outside the EU. Zaghari-Ratcliffe released but faces new court date, Pope prays amid ruins of churches in northern Iraq. Having put so much store on his ability to secure a fundamental change in the UK's relationship with the EU, it was inevitable that the concessions he came back with following nine months of negotiations would be dismissed as a damp squib by Eurosceptics in his party. Rachel Wolkenstein, Jack Heyman, Bob Mandel and Carole Seligman, Robert P. Alvarez – Uma Nagarajan-Swenson, Biden’s Commerce Secretary is Pure Clintonism, How the CIA Helped to Crush Turkey’s Post-War Left, Power Plays: The Bipartisan Origins of Energy Deregulation, Roaming Charges: No Neanderthal Ever Bombed Syria, From the Murder of Berta Cáceres to the Dam Disaster in Uttarakhand. For the Brexiters, it was simply an All Out War against their perceived enemies – Britain’s quality press, the Labour Party, most economists, the EU, the remainder campaign – and most of all it was a campaign against facts and figures as well as the truth. New charts show UK success as Oxford jab working BETTER than Pfizer David Cameron insists Brexit referendum was 'thought through' and necessary Guy … Ouchy, Fauci and Ron Klain: The Equivocator and the Prevaricator, Freedom of Thought and the Death of Ideology, Missing Voters and Missing Unemployed Black Workers, Biden Needs to Keep His Promises on Immigration, Late Winter Riot Flicks for the Coming Summer Uprising. Pro-Brexit received 51.89% and Remain got 48.11%. Cameron, who retired to his shed after the June 2016 referendum to write a book called “For The Record” (much better would have been “Yikes,” “Sorry about that” or “Oh shit”), spoke at an event organized by Bono’s ONE campaign and then took questions from volunteers at the event. The Brexit campaign shares many similarities with the Trump campaign, and their respective victories were both jointly celebrated. I'm famously not a Brexit negotiator, but relations between Ireland and the U.K. have been getting stronger, and a big part of that has been trade and feeling like sister countries within the E.U. Brexit Party leader Nigel Farage said the Leave Means Leave campaign group had been been given approval to hold an event in Parliament Square on January 31. Throughout the process, he found himself at odds with many Conservatives who have never quite reconciled themselves to his decision to go into coalition after the 2010 election and the compromises that brought. Pro-Brexiters did not play by the book, exceeded the limit on what they could legally spend and won the Brexit campaign. Many of those have since changed their minds, with their earlier ambivalence turning into outright hostility. In other words, playing by the book doesn’t pay. An information campaign urging the public to "get ready for Brexit" has been launched by the government. We always knew a handful of cabinet ministers would support Brexit but it was Michael Gove and Boris Johnson's declaration of support which really put rocket boosters under the campaign. Vote Leave is a campaigning organisation that supported a "Leave" vote in the 2016 United Kingdom European Union membership referendum. It had right-wing politicians like David Cameron promising a Brexit referendum, Theresa May pushing Brexit, and BoJo’s Getting Brexit done! For example, buying cars made in the UK will avoid any import taxes, and help support a vital industry which employs 180,000 workers. Consequently, Brexiters focused on those they thought can be persuaded to leave the EU – those that could be easily manipulated and persuaded. In the end, the Brexit campaign was effective in four ways: 1) The pro-Brexit campaign was highly targeted persuading – not the British people as a whole – but a selected group of persuadables. Mr Roche, who writes … It suggested far more people felt left behind and untouched by the economic benefits of five decades of EU involvement being trumpeted. A … Instead, the Brexit campaign would focus on two things: the persuadable and onboarding – another marketing term. In the case of Brexit, BoJo’s right-wing and right-hand man – David Cummings – identified Brexit’s persuadables early on. Briefing Feb 15th 2020 edition. Marmite’s historically simplistic marketing style was put to good use … Brexit’s “Vote Leave” campaign also started an App for smartphones reminding their friends to vote in the Brexit referendum. One of BoJo’s ministers even claimed that the UK could not stop Turkey from joining the EU. The onboarding strategy of the Brexit campaign consisted of three steps: 1) People were enticed to click online advertising placed on Facebook, for example. During the campaign, promises were made by trusted politicians on the Leave side, whilst Remain focussed its attention on the benefits EU membership brought, and the disastrous consequences of a "No Deal" Brexit. In any case, with Brexit, British conservatives have created their reality. Yet, the Brexit campaign never focused on converting the British public. That was it. Those messages that failed to achieve a set target were reformulated or discarded. Just ask the fishing industry. Will Neoliberalism Morph into Fascism in the United States? It falsely promised to take back control from the EU. All this came with a strategic, well-choreographed, and generously financed Brexit campaign of mis- and more importantly, disinformation that reached and manipulated millions of voters. Although Alan Johnson, the head of Labour In, has been singled out for criticism, it is likely that Jeremy Corbyn - who declined to share a platform with pro-EU politicians of other parties - will take most of the blame. We always knew a handful of cabinet ministers would support Brexit but it was Michael Gove and Boris Johnson's declaration of support which really put rocket boosters under the campaign. Why Hunger Games salute is Asia's latest protest symbol. Factor in research suggesting that support for Brexit was significantly higher among those aged 55 and over than among younger age groups - three out of every five voters aged 65 or over said they wanted to leave - then you have the foundation for Friday's result. Yet, without targets for the level of activity expected or needing to be taken by the target audience from the outset, the Cabinet Office could not measure or monitor whether the campaign was successful in delivering the impact required and steer the campaign effectively. They are called persuadables – a marketing term that has entered political campaigning. The Fear: fear was created by telling the British people – falsely – that soon Turkey, Macedonia, Montenegro, Serbia, and Albania would join the EU, bringing a wave of migration to the UK. It hits voters almost on the way to the voting booth, and it targets the unsuspecting voter who had not spent time much thinking about the issue of the day. The campaign began on Sunday with the launch of a website, gov.uk/brexit . 3) Carefully fine-tuned messaging based on sophisticated testing delivered a high success rated for the Brexit campaign. The justice secretary brought intellectual heft and strategic nous to the table while the former mayor of London, after a bout of soul-searching, brought star appeal and ability to appeal across the party divide. The polls leading up to the the day pegged the contest as a dead heat, but trending towards Remain. They were seen as unpersuadable. In other words, BoJo’s clique knew that people in the city of London would not support Brexit and neither would the people of Scotland where 62% voted to remain inside the EU. A top Brexit campaigner, who met repeatedly with Russian officials, appeared to share details of the indictment of George Cottrell, a dark web operator working for the campaign. Business and government must proactively work together to lift our productivity. Despite sending in big beasts such as Gordon Brown and Sadiq Khan to talk up the benefits of the EU, and hinting that further controls on immigration would be needed, it was unable to shift the impression of a growing schism between those running the party and its base. This gave the UK the pro-Brexit referendum British conservatives had been craving. The issue fed into wider questions of national and cultural identity, which suited Leave's message - particularly to lower income voters. The question put to voters would decide whether they wanted Brexit, or to remain a member of the EU. What appears clear from the campaign is that the vote to Leave was as much a statement about the country's national identity, and all that involves, as it was about its economic and political future. The Bank of England raised the prospect of a recession while The Treasury said it would be forced to put income tax up and slash spending on the NHS, schools and defence. On 13 April 2016 it was designated by the Electoral Commission as the official campaign in favour of leaving the European Union in the Referendum. But Brexit questions were reportedly banned. “It is a … Not only did Labour - 90% of whose MPs backed staying in the EU - badly misjudge the mood of its supporters, when it realised something was wrong during the campaign, it was unable to do much about it. Read about our approach to external linking. The public was bombarded with warnings about how they would be poorer if they voted to leave the EU but, in the end, weren't convinced by what they were told and/or believed it was a price worth paying. This meant that the Brexit campaign could not focus on them. Vote Leave spent £449,079 ($620,000) in excess of the statutory limit, and BeLeave knowingly spent £666,016 ($920,000) more than the legal limit. If they didn't quite bet the farm on the issue of immigration, Leave played what they knew was their trump card often and they played it successfully. The UK has voted to quit the European Union following a referendum on its membership. The fact that the claim does not stand up to much scrutiny - the figure is calculated using sums which were disputed by the Treasury Select Committee and described as potentially misleading by the UK Statistics Authority - did not reduce its potency. As a consequence, each step of their onboarding campaign was planned, tested, and checked. At the end of the successful Brexit campaign consisting of right-wing politicians, online platforms, and dark money, the referendum’s result was surprisingly narrow. The Brexit battleground. In short, the Brexit campaign had almost everything the right-wing propaganda playbook offers. In the end, the Brexit campaign was effective in four ways: 1) The pro-Brexit campaign was highly targeted persuading – not the British people as a whole – but a selected group of persuadables. Brexit has been a success, according to political expert Marc Roche, who said Britain "is in better position than Europe". It is a matter of fact that the older you are, the more likely you are to make the effort to vote - 78% of those 65 or over voted in the 2015 election, compared with 43% of 18-24 year olds and 54% of 25-34 year olds. "It feels like we’re in campaign mode. Finally, pro-Brexit lobbyists ran a sophisticated campaign featuring the accidental misinformation but mostly focusing on deliberate disinformation, outright lies, fibs and falsehood. Pro-Brexiters also created a strong, highly targeted and very strategic campaign using social media rather aggressively. Overall, the Brexit campaign collected data of about 120,000 individuals. We are left to analyse it (Rove) and to protest against it. Against Neoliberalism, a Search and Struggle For an Authentic Living in La Marea: A Film Review, Nichole Stephens, Administrative Assistant. The major spending package is expected to be given final approval in the House next week. 2) Using the newest advertising tools, better data, and online platforms allowed the Brexit campaign to engineer enough impact that shifted a few voters needed into their favour. On the lobbying side, the following happen as perfectly outlined in Howard’s Lie Machines. © 2021 BBC. These were widely communicated through our public information campaign." What makes them and Brexit win are three things: Brexit had plenty of all three. Just as Rove implied, years later we can even speculate that hypothetically that if the Brexit campaign stuck to the legal limit, it would have stopped campaigning in the dying days of the Brexit referendum. We’re history’s actors … and you, all of you, will be left to just study what we do. Learning from referendum failure is key to success, says leading Remain figure ... “There are very good reasons why people voted for Brexit, a successful remain campaign will have to … The assertion that leaving the EU would free up £350m a week extra to spend on the NHS is the kind of political slogan that campaigns dream of: striking, easy to understand and attractive to voters of different ages and political persuasions. VideoWhy Hunger Games salute is Asia's latest protest symbol, 'We're the government and we know what you're doing', The ancient town built with 72,000 tonnes of diamonds, Zaghari-Ratcliffe freed but faces new court date1, Disney's new heroine representing 600 million people2, Who truly was the most dishonest president?3, China says Uighur genocide claims 'absurd'4, Ikea boss warns tariffs will lead to higher prices5, Pope prays amid ruins of churches in northern Iraq6, US warns of 'active threat' over Microsoft attack7, Bids top $2.5m for Jack Dorsey's first tweet8, How a ring tells the story of a forgotten secret agent9, Who's in the UK Royal Family and how does it work?10. How Financial Policy Drives Economic Inequality…and How to Fix It. Looking back, there is a clear reason why Brexit won. The Brexit team successfully used compliant online platforms that transmitted the three great lies of Brexit: a) £350 million per week goes to the EU; b) the conjured-up fear of migration; and c) nationalism’s take back control – control that after Brexit has moved from the EU to BoJo – but not to the British people. A successful Brexit: 1. Then there was Nigel Farage, the face of Euroscepticism in the UK but also a potential loose cannon for the Conservative dominated official campaign? The referendum campaign crystallised a view that many people had been “left behind” by the relative success of the UK economy since we joined the European Union. Just as Karl Rove said, we make history, and all you can do is, analyse it. On Wednesday evening, U.K Chancellor Sajid Javid announced an additional £2.1 billion in Brexit funding for government departments to prepare for a no-deal departure.