Peter Feigin: So I think we have that balance. When they talk about Milwaukee, theyre like, Are you kidding me? This is the best place Ive ever been. We go from that answer where we know how important it is because the winters here suck. This kind of like, "Why are we looking at other people's metrics? But talk about that nuance and being in leaders on the social injustice play. I literally said, "Hey, Giannis, do me a favor. What would you be doing if you just couldnt be doing this? Now youre on the journey. I also listen, I thought, and my parents thought both my brother and I were as you can imagine before ADD was actually diagnosed, Peter: for kids our age and stuff, because its still be on impulsive, relentless, like, [inaudible]. So, it's a little bit kind of nuts and delusional to go through thinking like you can kind of accomplish or solve or get anything done, but it's kind of the way I've kind of attacked life in a big way. But, boy, you talk about how you go to sleep like the night, a night in March, in the middle of March last year thinking like, "Oh, my God. ERI has a mission to protect people, the planet and your privacy, and is the largest fully integrated IT and electronics, asset disposition provider and cyber security focused hardware destruction company in the United States and maybe even the world for more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com. And maybe 15 years ago, when I was working in Madison Square Garden, my brother was in a parent conference with Mark Lasry and Mark might have mentioned that he wants to look at some teams. We screw around a hell of a lot, but let me tell you, if one of our guys was in trouble, if we need to circle the wagons, if they need advice on evaluating something they're doing, they know that it's extremely objective, it's immediate, and that's what we do here. Do we want this guy to keep playing? Just try to be quiet. Let that person speak. Then she just starts laughing. Its incredible and not many people get to do it, lets be honest, when you get to actually live your dream and go to the top. Msgr. NBA all-star, olympic gold medalist & world-class investor. Peter Feigin: I think nobody could have imagined what that does to you on a personal psychological emotional level. It keeps on changing, but we've got to be able to pivot and understand when we're out of balance. Peter: Weve been married like a hundred years. Brought on by Owner Marc Lasry as a sales and marketing guru, Feigin has helped the Bucks go from the basement. In a Q&A with The Undefeated, Milwaukee Bucks president Peter Feigin talked about resuming the season, the business lost due to COVID-19, and much more. And we want to attract people who want to be in that mode. We scaled the company up to, a little bit under a billion dollars. Over the years, The Run has become an indispensable part of the players weekend routines and a socioeconomic hodgepodge. Peter: John, the best. How do you create a hermetically sealed bubble for people to compete in on a campus and all the thousands of touch points, people, logistics and everything? It found him. In the middle of New York and your, John: You knew you wanted to be a business person when you went to. But the honesty of saying you dont know all the answers and figuring out what the solutions are is probably like pretty powerful in the way things work. Peter Feigin: And I think it's all how you how you go at it. Talk about that process. All trademarks are the property of their respective owners. Michael Red: One thing that impresses me about our organization is how diverse it is. And they were kind of stuck at the last minute deep in the summer. There's got to be solutions. Obviously, your assistant help set this up. So, for all the listeners, I played in Milwaukee for 11 years over a decade and had an incredible time there. Go to the Cluckery. Peter: Yeah. I mean, now that I worked for three owners that are kind of in finance and private equity and guys who take real big bets and everything, I don't know if I was so much of a risk taker as I was kind of attention deficit and impulsive. Youre physically building an arena, a district, a template for success. We were together in high school. We were sitting brainstorming like, how do we keep people employed? The entity at the center of the controversy the Milwaukee Bucks didn't waste time jumping in. My mother was one of the preeminent ad executives from Grey Advertising for 40 years. His sabbatical included a lengthy stint in Los Angeles on the set of Space Jam 2. After he finally made his return to The Run in January, his comeback was cut short by the pandemic. It was kind of like take a weekend and moonlight into a fun job. The most recent All-Star Game voting returns showed Antetokounmpo at 1.48 million votes, trailing only James. I think if you took me at this point in my life and where I am and. And you do it, for us, kind of my job was to be that rock and support and think about if you told me that 50% of my time would be spent on making sure everybody is okay. Anyone can read what you share. Just shut up for 15 seconds. So first of all, the bubble was kind of like so exciting, surreal, and awesome. Peter is a serious businessman and a hilarious friend. Peter: Which people gave. And more importantly, kind of like building such a strong infrastructure with other people. Peter: I think when the opportunity came and we thought it was such a good idea, we were aiming an incredible. If you're going to go look at teams, grab my brother. By the way, Aaron is a fanatical basketball fan, and by the way, a regular classic Wisconsin superstar wants to come to a game, pays for his ticket wants to be left to watch the game. Peter Feigin: Yeah, I don't know if it's still risk. In the face of unprecedented circumstances . Their track record proves it. Just go beyond the scoreboard and championships that you guys get to make in your community, that you are proud of, Peter. Peter Feigin: Yeah. Hes very straightforward. Number one, growth is so exponentially outside the us, which is like really interesting for NBA basketball, for participation, for media, for social consumption. How could we not be good at quick serve restaurants? He simplified the housing market for me. To learn more about the world championship, Milwaukee Bucks, you can find Peter and all of his colleagues and the players and all their stats @bucks.com, bucks.com. We pivoted and our kids were able to finish high school in New York and we made it work and now weve been Wisconsin residents from New York City, which is a whole other interesting transition. Peter Feigin, president of the Milwaukee Bucks. How do you balance a world and a sports world, especially, thats become so excited about, what Billy Beane created in terms of data analytics and the importance of numbers with the human capital element. We've developed about 75% of it and people are living here, working here, and playing. It's like it really is part of your life. John: Its so amazing you say that. That is an interesting statement. Like its going to streaming, its going to over the top, that is a huge change from all these local teams depending and getting guaranteed large dollar values for regional sports deals. I guarantee you'll find motivation and guidance from this remarkable man. We had a ceremony and we had, and out of all the things in the experience, like I want to be in a parade every day. Its not just the players, but the way you get to honor so many of the others who put their blood, sweat and tears into helping make it a possibility. Im so proud and honored to have this conversation with you today, and thank you for your generosity of your time. And if nothing else, like we kind of, I always answer everything pretty simply. And the family went into the most unique times that we've ever seen in our lifetime a year ago. John: That is a big deal. Peter Feigin: Hey, John thanks for having me. This is the most, this is fun of life. Peter: is youve got to have so many opportunities and different variations to really, to really acquire different types of fans. There's got to be ways to get there. I think weve gravitated again with a lot of people weve brought in to engage and get it done. How do we sit here and I think like, how could the Millwaukee Bucks not be, not Americas team, but Globals team. Peter: Well, my dad was at Brooklynite so we were Mets and Jets. I mean, if I didn't have real responsibilities of a family and a wife, who actually says we need to live somewhere and stuff, I could get paid in gear. How does that boat go? That was out the door. I think it changes the landscape. And a diverse community gives us diverse thought, gives us better outcomes. Very little sympathy or empathy for pro athletes because of what they get paid. Now you win, you have the championship. Youve done it all. Kind of on a team, if you surround yourself with great players, you can figure out a way to win. Because are they getting too sophisticated too early in terms of their value enterprise? We were literally refining, cared about all the cookies and stories in it and stuff. How do we change the model, and really put new metrics out there, for us to get it? Going back into the past is something I wanted to ask you about. Im not a big fan of, hey, we need to make money or consult off that. Talk about that, Peter. Everythings got to be perfect to do it and dont realize because like, hey, Ive never won a championship before, never run a ring so I just started the process and I didnt realize which I now do and why our owners wanted to be intimately involved with the design of the ring. I know youve said your pops passed. Peter Feigin didn't go looking for his job as president of the Milwaukee Bucks. When you are visioning this out, like you just said, human capital, a new physical capital, on the court, off the court, what were you using both singularly as you, as Peter Feigin goes, but also with your partners and the private equity guys, what were you using as your role model? Peter Feigin Title: President Organization: Milwaukee Bucks Previous experience: Chief marketing and revenue officer of Deluxe Entertainment Services Group; president and chief operating. And we sat down as organization with the players, with the owners, with the executives and just said like, "Oh, we're going to double down." We've got one of the global sports stars in the world. God, I love it as a case study. Welcome to the impact podcast, Peter. It's hard to build trust here and it's provincial. Search The goal off the court is we want a new arena. Now, youre talking to your wife and your children and youre moving from New York City to Wisconsin. Ill tell you how it I got the offer, the conversation and we play a pickup game of basketball every Saturday for 20 years with the same guys. With a B? Woodhouse recalled asking him. I heard or to make the statement, are you the employee of the month? John: Thats literally a reality show that, it could be on Netflix. And I don't know how many people know this, towards the end of his life, he really kind of did exhibitions, talks, and meetings literally until the day he almost died and traveled the country and the world as really kind of an incredible role model with an incredible story. He's bigger, Giannis is even outside of the country than he is inside of it. But you got to remember, there's the rest of the neighborhood and we've got to continue to focus on the task at hand. Peter: professionalized on a revenue basis, so yeah. Then I think the big huge growth for NBA is how do we really figure out what our media is domestically and what it is internationally like in the next two years, which is changing dramatically. The one thing that's been impressive for me, being a part of the family, is seeing how you all embrace the city. It is a really tough existence. How do you get people who care? Now just, we've talked about your background. So, thank you for being on the cast today. Peter Feigin: They made it really simple. Not everyone is. I've known Jon for, I don't know, 13, 14 years, and to see what he's done with the team as the general manager has been really impressive. I'm so honored, man, to have you on the podcast. So, I think for myself to Coach Bud, to Jon, we all kind of are on the same page of preaching like, "This is a performance culture." I became the president of the company for a number of years, and then we got absorbed by NetJets and took on that role at NetJets for a couple of years, and really learned incredibly, had this opportunity to learn P&L and operational. "We have a really simple mantra. Which is a huge opportunity. It really is. But this is literally a business based on humans and psychology and emotion and how we feel every day. Ive had so much fun and been in sports entertainment and aviation and in different things and its all been about every job Ive had incredibly, Ive said like, oh my God, could you imagine, like Ive died and gone to heaven. He captained. John: This edition of the impact podcast is brought to you by Engage. Peter Feigin: And I'm digging into the business, and I had no desire to run it or to move to Milwaukee. Before we get talking about all the amazing things you've done in basketball, and just coming off amazing championship. It would be fun to own a hundred McDonalds franchises and you guys would be great at that. But the overarching is how do we maintain kind of championship caliber excellence, like across the business and across the team. I think one of the things Jason of Beverly Hills, who was the designer and the manufacturer did, we just had this awesome element that the top of the ring came off and became a pendant on your, that you could actually wear as a necklace. . He continues to build civic and business relationships around town through face-to-face interaction. He trusts you to run a business and he also ethically says Dont do anything you wouldnt want on the front page of a newspaper the next day, and he means it. After college, Dan Feigin got a job at Trevor teaching English and coaching sports, which meant one important thing: He had access to a gymnasium in New York City, where indoor hoops are more precious than parking spaces. Now youve been to the top of the mountain. What you do is you submarine the entire process into yourself. Michael Red: And this was a decade long process, Peter? John: Its fascinating you say that. John: Got it. As you get older, its just harder to keep up with everybody., Christopher dAmboise, a former principal dancer, Adam Keefe, a former N.B.A. We're going to develop some residential and we'll hopefully have a great commercial tenant and we continue to build. We had a, if you remember, we had a COVID extended season. Thats a stain on your career, Dan Feigin said. ", Pass the sticks.We here.https://t.co/XifcyBIjFY pic.twitter.com/NFiiaWCSUb, Bucks Gaming (@BucksGG) December 14, 2017. John: Now, you married, what, wife is a native New Yorker? Im probably like someone who gives everything away. When you think about it, what else would you be doing? Then Chris Middleton next to him, which is almost the same, who are these high quality character folks who happen to be all stars in skill level. I thought Id hit the jackpot, Feigin said. You miss making a game-winning shot. Maybe I'm biased, but knowing you and seeing what you've done with the Bucks. Some guys I went to high school with some guys who played college, and I leaked it at the opportunity at that game on a Saturday morning and everybody went absolutely nuts because for better or worse, Im kind of being your average guy, you do not think Peter Fiegins going to have the opportunity to become an NBA president to do it and these jobs are so rare and so incredible. Well, a year ago, yesterday, we went to zero. White House Chair of My Brother's Keeper Joined to Applaud Nationwide Progress. And that is one of the best ways to summarize Peter's spirit. A decades-long Manhattan pickup basketball game is on hold because of the pandemic, creating an emotional void for its rotating cast of actors, executives and regular joes. Weve got Peter Feigin. Peter Feigin: That's right. You start with whats the goal? Its not the right environment for everybody. The ring features plenty of subtle and not so subtle Bucks symbolism. And have you seen that shift a little bit in the city since Milwaukee is kind of spearheading that, the Bucks? Are you now being used as a paradigm by other team presidents, GMs owners that are looking to you and coming to you for advice or for just pearls of wisdom of how can we do it because heres where we sit in baseball or in football or in basketball because they want to follow this amazing path and journey that you guys have created there? I think we had like, "Oh, we had decent amount of African Americans. Thats for every aspect of it. Whether youre building an arena, whether youre building infrastructure or a team, whether youre dealing with the same problems, it is really powerful to end up with, when you come up with conflict and problems or you need solutions, or you need smart brains to be able to pick up the phone with 5, 10 like-minded people who are dealing with the same stuff. I've got two brothers, my mom, my other family member. 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