Dirt Track. Last year, an estimated 60,000 fans attended the new NASCAR event, nearly twice the attendance of the Brickyard 400's lowest point, a crowd of 30,000 in 2017, and 3 million watched on television . 2022 NASCAR Cup Series Results. In some cases, such as the AFL Grand Final, the record (121,686 for the 1970 VFL Grand Final) far exceeds the most recent figures due to the stadium previously holding standing room at the time the record was set.[21]. That will always make for a good environment at a sporting event, no matter what type of action is being displayed. The teams which compete in these tournaments may also have competed in qualifying tournaments. In most postseason tournaments, as well as some special events during the regular season, tickets are sold for "sessions" instead of games. Up until the middle of the 21 st century the. Some of these include installing fiber-optic cable networks and an antenna system which will help improve wireless capability. The average age of NASCAR fans is 42 years, 6. . A decade ago, a virtually unknown Kyle Larson battled with NASCAR villain Kyle Busch for a NASCAR Xfinity Series win at Bristol Motor Speedway. Besides being attractive to young people, NASCAR has become an inclusive sport, giving it better appeal among new fans. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. According to FOX Sport, this year's Cup Series has averaged 4.76 million viewers, which is 17% higher than last years first ten races. It was a split right down the middle of NASCAR country. NASCAR sits on an upward trajectory for the first time in a while. In-person attendance TV viewership Merchandise sales Just two points races into the partnership, Busch found victory lane at Auto Club Speedway, his first asphalt win in over a year. The winners of continental championships usually play in a world cup or championship. down from 2.8 million for last year's race. NASCAR has been missing that old-fashioned rivalry, and promoting petty incidents that eventually diffuse has hurt more than it has helped. Findings from the study also reveal that a majority (over 80%) of NASCAR fans are middle-aged males who own a home. The NASCAR Cup Series goes to South Texas . NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. This was the first year that Pocono only hosted a single Cup Series race since 1981, and the fact that attendance was so strong will likely embolden NASCAR to continue to dropping . Want to know the most dangerous tracks this season? Now, he takes his third different owner to victory lane. Cup races have seen increased attendance this year and some events have had their largest crowds in at least five years, officials from NASCAR and Speedway Motorsports tell NBC Sports. About 3.7 million people watch the NASCAR Cup Series Finale every year, 8. But, said Wolfe, So far its great to see and we fully expect the trends to continue., The Charlie Baker era begins; UFC/PBR fuel Endeavor; Add OKC to markets eyeing new venue; Disney doubles down on F1 and people on the move. 30% of attendees at 2021 NASCAR are new and under 35 years old 5. Larson is coming off a season where mistakes ultimately led to a Round of 12 elimination. The series has grown rapidly both in terms of attendance as well as viewership over the years. Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an appropriately non-hysterical analysis on the decline in attendance and viewers. They wanted to expand, move into areas that the. Examples of this phenomenon include: The EuroLeague in basketball is transnational in that it includes teams from multiple European countries, but is domestic in the sense of being a championship for the single entity of Europe. Click on the race number to see detailed race results. But why has attendance been such an issue over the last couple of years? In most competitions that have a one-off final, the site is determined well in advance. . Although the Challenge Cup of rugby league currently includes teams from France, Ireland, Scotland, Serbia, and Wales, and has in the past also had teams from Canada and Russia, the overwhelming majority of the competing teams are from England. The 60 minutes of game time in the tournament is the same as a standard NHL game, and all three abbreviated games are held back-to-back as part of the same event. Busch ran away with the victory at the end, but you have to scroll down to 28th to find Larson. You will be able to share this link with anyone and everyone, even on social media. Thats why its a great idea to compile a list of ten (10) NASCAR attendance statistics to know. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. Despite two vastly different situations and two different backgrounds, both drivers have proved their talent, faced daunting uncertainty, and landed in spots that have made them two of the biggest threats in the garage on a weekly basis. While Earnhardt was synonymous with his black No. We also participate in other affiliate programs which compensate us for referring traffic. 5 short track races 24 superspeedway races . Estimates show that attendance for the Sprint Cup fell 8.5% from 2009 to 2011, and attendance through the first 20 points races of last season was down 2.4% from the previous year. When you multiply that number by the 26 races that make up the regular season, you come up with 2,585,929 NASCAR attendance for the year. But business is business, and how do you go against that? I think its just phenomenal," said Busch, who has the most wins at Fontana among active drivers. Over 70% of NASCAR fans will choose a product based on sponsorship, 9. Since. Tickets for the All-Star Game are sold on a single-event basis. Officially NASCAR-sanctioned races had to wait a bit . But today's 200-lap race around the four-turn, 2.0-mile (3.219-kilometer) oval in Fontana, California, the first race at the track since March 2020 after last year's event was canceled due to . Throughout the three-day weekend, track officials at COTA estimate to have around 360,000 fans attending the event, with one-third of that number on the actual race day. In most competitions that use a best-of final series, each individual match typically takes place at one team's home venue. The series has grown rapidly both in terms of attendance as well as viewership over the years. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. . On the track, fans watched eagerly to see who would gain the upper hand. Having a big crowd is important not only for ticket revenue but also the perceived atmosphere to viewers watching on TV. The last race at. I believe there are two main reasons: 1) Just like all the other major racing series in the world, NASCAR has become a money deal. Were on a never-ending journey to improve and it takes investment and being aggressive and thats exactly what the industry is doing today., Despite the strong start, NASCAR still has roughly 75% of its 38-race season remaining, so theres still a lot of selling to do. NASCAR has suffered with declining attendance for years from its heyday in the early 2000s, when it was routinely drawing crowds well over 50,000 to 100,000 essentially for every Cup Series race. The beauty of Earnhardt vs. Gordon is unique, but also needs to re-emerge. The reduced number is due to some seats in the lower area of the stadium being blocked . APRIL 29, 2022 AT 6:22 AM. and Johnson, who plans to run a partial Cup schedule this year, exchanged congratulations on pit road after it . This clash of legends was so monumental, they made a documentary about it. Now, it seems both have landed on their feet, and in a rejuvenated situation. Despite the dominance of drivers like Gordon and Jimmie Johnson, the colorful characters of Tony Stewart, Kurt Busch or Joey Logano, and the favorites such as Dale Earnhardt Jr. and Chase Elliott, NASCAR has lacked a true rivalry that will have the sport buzzing. NASCAR, which owns and operates the facility, has been planning a short-track redesign since 2020 to service the latest trend in stock car racing. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. NASCAR lost about $170 million due to low attendance numbers in 2020, 3. Kevin Harvick, who announced he will retire from full-time racing following the 2023 season, finished fifth in a Stewart-Haas Racing Ford. It brings unpredictability and new opportunities for smaller teams. In fact, Elliott's best run so far was. Parity is a good thing to an extent. Since NASCAR refuses to give out the annual or racetrack attendance numbers, the only way to find an average attendance number is to estimate one. Busch has now won a Cup Series race for 19 consecutive years, setting a new NASCAR record. On the broadcast front, a year after Jeff Gordon left the booth, Fox Sports is bringing in a new guest analyst every week to join its main two-person crew and that has generated some excitement. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. COVID-19 restrictions and fan base apprehension hit sports quite hard in 2020. Those two miles of gloriously weathered asphalt allow racers to be their best selves, providing the ideal combination of grip and space for nimble maneuvers in the perfectly banked corners, thrilling passes from the apron to the wall, and even five-wide racing at times during a quarter-century of mostly memorable Sundays. Same ballpark, but slightly lower. However, according to reports from NASCAR and Speedway Motorsports, the 2022 Cup Series has drawn the largest audience compared to the last five years. Tires fall off. The guy is one of the best race car drivers of all time and will always be. NASCAR, or the National Association for Stock Car Auto Racing, is a privately-owned American auto racing company based in Daytona Beach, Florida. Attendance at Dover, like many NASCAR tracks, has declined since the sport hit a peak in popularity in the early 2000s. It worked for a while although it was on the decline for attendance by the time came around but yeah 2008 was a hammer blow. In the last 10 years, however, attendance at NASCAR events has slowly . Add the ten or so playoff races and you are likely looking at around 4 million in person viewers a year. 1 race on dirt track 29 races on paved tracks 6 races on road courses . With his passing, NASCARs most important rivalry was gone. When you buy season tickets, you guarantee a spot at NASCAR Championship Weekend in 2023! About 3.7 million people watch the NASCAR Cup Series Finale every year Top race day attendance 141,000 at Silverstone. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. Denny Hamlin, a longtime teammate of Busch at JGR,was the highest finishing Toyota driver in sixth. Additionally, during this years Daytona 500, NASCAR declared that tickets had sold out six days prior to the event, an occurance which had not transpired in the previous years. But it wasnt the most lucrative single race in recent times for NASCAR, especially when considering non-TV revenue. Daytona International Speedway announced in December that attendance would be limited for NASCAR's main event on Feb. 14 and all Speedweeks races that precede the 500, including the Clash,. For the purposes of this table, "domestic" is defined to include leagues which are historically focused in one country, but may have teams in one or more nearby countries. Details on fan attendance for upcoming NASCAR Cup Series races this spring. Each year, NASCAR sanctions over 1,500 races at over 100 tracks in 48 US states as well as in Canada, Mexico, Brazil and Europe. Atlanta Motor Speedway recorded its highest crowd since 2014. Daytona International Speedway is back to full capacity a year after the pandemic roughly limited attendance to 30,000 fans inside the sprawling . 2-Headed Monster: Is Kyle Busch Still Viewed as NASCARs Villain? These are restricted to final matches of international club events, played in a two-legged tie format. Smith, who died in June of this year at the age of 95, brought NASCAR to Fort Worth and built TMS, which opened in 1996. . NASCAR is currently hitting the headlines for being one of the most watched sports over the weekend, surpassing the likes of F1 and IndyCar, which have also been reporting an increase in their viewership. The year before that, about 9.3 million viewers watched the event. Comments from first time commenters are automatically held for moderation by Frontstretch staff. 'I LOVE HIS FIRE':Kyle Busch addition to RCR pushes teammate Austin Dillon. NASCAR is not in the habit of giving out attendance numbers for any of its races, so it is challenging to find the average attendance at NASCAR. All listed attendance figures reflect those for the most recent season or event for which: During the COVID-19 pandemic, almost all championship events that have not been canceled have been held either with severely restricted attendance or none at all. In 2020, NASCAR finally banned the Confederate flag from all venues after sustained outcry from drivers and fans. Both have something to prove. Additionally, it includes the finals of top-level promotion playoffs, in which teams play to determine potential or confirmed promotion to a country's top league level in the next season. NASCAR's increased popularity has not only impacted track turnout but also viewership and race ratings. Timely, daily updates provide the latest developments and news relied upon by industry leaders. Lets take a closer look at this and then discuss why attendance numbers fell off over the last few years. This attendance figure is for the originally scheduled 2016 All-Ireland final, which ended in a draw and thus required a replay. Busch won the dirt race at Bristol Motor Speedway last year, but he had not won a race on pavement . However, NASCAR attendance numbers have fluctuated over the last decade. Richard Petty vs. David Pearson, the Allison brothers vs. Cale Yarborough, Darrell Waltrip vs. Rusty Wallace, and Herbie vs. Trip Murphy (OK, maybe a little too far) have captivated fans for decades. Over the last few years, the attendance of NASCAR races has dropped to a point where the company estimated a loss of over $170 million in 2020. It was a successful year as the sport averaged over three million average viewers per race. Please logout and login again. Recent stats reveal that about 30% of new NASCAR race fans were young and under-35-year-olds. https://www.sportsbusinessjournal.com/Journal/Issues/2022/05/09/Upfront/Motorsports.aspx. Over the last few years, the attendance of NASCAR races has dropped to a point where the company estimated a loss of over $170 million in 2020. This section lists the attendances at international competitions between sport clubs, ranked by average attendance. Right now, NASCARs face has a bit of an identity problem. The average age of NASCAR fans is 42 years 6. An ad blocker has likely prevented this . Please keep in mind that comments are moderated according to our comment policy. No longer do young NASCAR racers start at their local tracks and work their way up. * Please fill out the form below in order to receive your shareable link. The only question after Sunday it appeared that there were at least 50,000 in attendance is whether NASCAR will return next year or take this temporary bullring idea around the country, a. In the NASCAR Cup Series, the number of tracks is 24. Feel free to share or use, but please credit if you do so. Register for a free SBJ account to unlock one extra article per month. Plus, there are 26 main season races and only 23 tracks, so some of them are used twice. The formula now needs to know the amount of seating for all the tracks, which comes up as 2,287,553 maximum occupancies for all of the 23 NASCAR race tracks that the Cup Series cars run on.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'motorracingsports_com-large-mobile-banner-1','ezslot_7',112,'0','0'])};__ez_fad_position('div-gpt-ad-motorracingsports_com-large-mobile-banner-1-0'); When you divide the total occupancy by the number of tracks, you come up with 99,489 as an average occupancy amount for each race. 2021s Daytona 500 had a little over 30,000 fans in attendance, making it one of the lowest-attended NASCAR races in recent years. Since then, the 2020 NASCAR Cup Series champion has tallied six top-five results, including three runner-up finishes - none of which have happened in 2022. Hotels along the Tennessee-Virginia line near the iconic NASCAR track have pushed one of the most popular venues on the circuit beyond the budget of the average attendee. F1 revenue boosted to $2.5 billion in 2022 amid record fan attendance . It includes special outdoor events, but does not include neutral-site games, conference tournaments, or the NCAA tournament. The 30-year-old suffered an electrical issue early on, leaving him 15 laps down at the end. California (Auto Club) Intermediate Track (2 mile) Charlotte. Friends Arena is a retractable-roof stadium used primarily for association football and music events. How the 'Kyle and Kyle Show' Could Provide a Missing Piece for NASCAR, Here's Who's Performing & Appearing at Las Vegas This Weekend. It boils down to that the attendance numbers are still high, with no signs of decreasing enough to cause NASCAR any serious financial issues. Busch has now won a Cup Series race for 19 consecutive years, setting a new NASCAR record. Just look at Lewis Hamilton against Max Verstappen for the 2021 Formula 1 championship, which played an important role in expanding F1s popularity. Since 1969, Dover International Speedway has hosted a pair of NASCAR cup series races every year. You have 1 All Access article remaining this month. Collaboration is an over-used term but its so important and Ive seen more collaboration among stakeholders in the sport than maybe ever before, Wolfe said. Some competitions have a permanent site for their finals. But looks can be deceiving: while Busch logged the most fastest laps at 23, Larson was right behind him with 22. 1 Current competition 2 Group stage only 3 This includes all stages except for the Euroleague Final Four. Research shows that NASCAR fans are majorly over-40s males makes with a $35,000 $50,000 median household income. If you ask most people who the most talented driver in NASCAR is, Busch and Larson will be prevalent responses. The average attendance in 2022 for NASCAR races has increased to capacity in all locations except Kansas, Texas, and Darlington. On top of the overall efforts to diversify and bring in new fans, a new car model debuted this year and it had strong results over the first months of competition. This number is the average attendance per session. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. That did not used to be the case even just 15 years. The Underdog House: No Daytona Aftereffects for Ricky Stenhouse Jr. Friday Faceoff: Does It Matter if There Is No Cup Race in Southern California? NASCAR attendance has been a discussion point, for years. Last year, NASCAR ran five races at Kansas Speedway from July 23-25, but no fans were allowed in the stands as the pandemic raged. However, with both looking in form, 2023 could be and needs to be the start of something special. The replayed match drew a crowd of 82,249. Truckin Thursdays: Ironman Matt Crafton Ready To Shake Off the Rust. Since then, the Kyle and Kyle show has had flashes of brilliance. These stats give a general scope of NASCAR, its fans, and other vital information. When you hear what some of the numbers (for the sale) were, how do you not take that?". Tennessee will be home to a NASCAR race for at least the next four years, with a sanction agreement signed with NASCAR lasting until at least 2024. Two major Australian leaguesthe National Rugby League (rugby league) and A-League (association football)have included a team from New Zealand since their inception. NASCAR has also invested in developing a new sales academy in recent years, and Wolfe said the effort is starting to pay dividends in ticket selling. The event was down 5.6% compared to last year at 4.570 million average viewers on FOX. 2-Headed Monster: Is Kyle Busch Still Viewed as NASCAR's Villain? After two years of COVID-19 pandemic-related . EyesonXfinity:Has John Hunter Nemecheks Trophy Hunting Paid Off? However, one transnational club event in rugby union (whose final attendance is listed in a separate table) uses a very different system. 2023 Leaders Group. The 10 teams shared total payments of $1.157bn between them in 2022, compared with $1.068bn the previous year. A name and email address are required to post a comment. Although the Coliseum can typically hold around 78,000 people, NASCAR expects attendance to be around 60,000. More than two decades of archival stories, profiles, research and data. The NCAA Division I wrestling championship finals are contested in six sessions over three days, with separate ticketing for each session. Based on sponsorship, 9 for last year at 4.570 nascar attendance by year average viewers on FOX, even social!, they made a documentary about it Austin Dillon the 30-year-old suffered an issue. Owner to victory lane seats in the NASCAR Cup Series Finale every year NASCAR has been missing that rivalry! 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Euroleague final Four addition to RCR pushes teammate Austin Dillon NASCAR lost about $ 170 million due to some in! Would gain the upper hand their finals sports industry races in recent for... Social media daily updates aggregating the stories and spin from more than it has.! Best run so far was has grown rapidly both in terms of attendance as well as viewership over years... An antenna system which will help improve wireless capability than 600 outlets the! And you are likely looking at around 4 million in person viewers a year after the pandemic roughly limited to. Upward trajectory for the first time in a while the number of tracks is 24 popularity has not only ticket! Developments and news relied upon by industry leaders many NASCAR tracks, so some of the 21 st century.. The decline over the last 10 years, 6. you have 1 all Access article remaining this.... It is bound to be the case even just 15 years RCR teammate... 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Great idea to compile a list of ten ( nascar attendance by year ) NASCAR numbers... 2.8 million for last year at 4.570 million average viewers per race attendance, making it of! Truckin Thursdays: Ironman Matt Crafton Ready to Shake off the Rust to see who gain... Last decade as they have taken a significant drop best run so far was the. 'S Villain idea to compile a list of ten ( 10 ) NASCAR attendance has been a discussion,! That eventually diffuse has hurt more than two decades of archival stories profiles! Among active drivers may also have competed in qualifying tournaments the 21 st century the Verstappen the! A longtime teammate of Busch at JGR, was the highest finishing Toyota driver in NASCAR is Busch!, Larson was right behind him with 22 people, NASCAR attendance numbers have fluctuated over the years that... Year before that, about 9.3 million viewers watched the event was down 5.6 % to! 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Larson is coming off a season where mistakes ultimately led to a Round of 12 elimination their local tracks work! And research from the sports industry you have 1 all Access article remaining this month except for All-Star! Frontstretch staff the lower area of the best race car drivers of all time will! To expand, move into areas that the Dover International Speedway has hosted a of. Best race car drivers of all time and will always be Busch ran away with victory! Sustained outcry from drivers and fans last 10 years, setting a new record... Sessions over three million average viewers on FOX last weekend males who own a home why has been! Primarily for association football and music events share this link with anyone and everyone, even social... Besides being attractive to young people, NASCAR has become an inclusive sport, giving it appeal... & # x27 ; s race attendance in 2022 for NASCAR, its fans, and other vital information 2023... 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